Fresh out of MTV studios, viral megastar Troye Sivan sat down to chat with Adam Reilly.
It’s impossible to give this young star an exact title because his talents are so diverse. Troye Sivan’s career has seen him dabble in an acting, become a much loved internet-personality and, most recently, a singer-songwriter. The Aussie heartthrob released his debut EP entitled TRXYE on the 15th of August 2014, which saw him riding a wave of success as it shot to number one on the iTunes chart in fifty five countries around the world; acting as a trailblazer for all online personalities looking to pursue a dream in music.
A lot of artists today in the music industry often judge their own success on the charts and performers like Katy Perry or Beyoncé and other mainstream acts strive to get as many top ten singles as possible but for someone with a cult following like Sivan, the objective is a bit different. “Chart success has never necessarily been my goal,” says the humble Sivan, who is evidently not too anxious about replicating his previous accomplishments. He claimed that writing for the charts shouldn’t play a big part in artistry.
“Chart success doesn’t define an artist’s worth, a lot of the people I listen to have never had a chart hit, so it’s not really that important. I just want people to really enjoy it”.
With last year’s massive EP TRXYE behind him, he began work on his next musical endeavor and had fans thirsty for more. On September 4th of this year, Sivan released his second music project: WILD. The mini-album stormed the charts and blew the minds of anticipating fans all around the world. Music moguls such as Taylor Swift even reached out to Sivan, congratulating him on the success of the new record tweeting: “GO @troyesivan WILD IS STUNNING AND AWESOME. (YES CAPS LOCK IS NECESSARY HERE.) #EPgoals.”
For any artist, releasing an album is a long drawn-out process which can be quite frustrating and for Sivan it was no different. When we spoke to the star he was incredibly excited to get the fresh new release out after a long time working in the studio, not to mention massive promotional campaigns: “we’ve been doing this huge rollout and watching it all unfold has been just insane for me.”
As with his previous EP, the artwork of WILD is rather unusual. Both releases featured the chiseled face of Sivan and both had his eyes covered. On WILD it’s yellow petals hiding the singer’s eyes and with TRXYE it’s the EP name. According to Sivan this ongoing hidden message “originally started as I was just feeling uncomfortable just whacking my face on the cover, it seemed a little cheesy to me.” Even more interesting, he also elaborated that covering his face was a way of speaking out about censorship and adds.
“I also like the way it’s mysterious and leads to a couple of questions which I’ll hopefully answer in the music.”
WILD is accompanied by three music videos, which follow the story of two young boys who are childhood friends and struggle to understand the romantic feelings they have towards each other. Sivan tells a narrative through these music videos, all under the common name Blue Neighborhood for the trilogy.
The WILD (Blue Neighborhood Part 1/3) music video debut on YouTube/VEVO on September 3rd and has raked in a massive 4.3 million views to date. On September 25th, Sivan released the second video installment of the trilogy; an emotional video and an instant fan favourite. As mysterious as the album is, upon further inspection it becomes very clear that Sivan was heavily influenced by discoveries of his sexuality; he famously came out to his parents and fans via a YouTube video when he was only fifteen years old.
The album in essence is a very personal recalling of some intimate memories and the tone of nostalgia carries throughout the record from start to finish. While the album touches on love and heartbreak, ‘Bite’ is one of the more sexual melodies and got us thinking that maybe he had someone important in mind.
“Each song is a very specific experience for me and it takes me back to those memories and the people in my life, it’s accessible to a lot of people and that was what was important to me; to take my life experiences and stories and let people interpret it and connect it to their own lives.”
Sivan admitted that WILD is definitely the most pop-infused track he has ever written but stated that it wasn’t intentional or an attempt to mainstream his music.
“The music production was so genuine and organic so now is the time to try and appeal to people.”
While the record definitely drives on pop vibes, Sivan noted that he prefers to consider his music “dark alternative pop.”
Though he’s new to the music scene, he was willing to talk about working with other people in the industry. Earlier in the year when the album was in the early processes of production Sivan tweeted his delight in recording his album in the same studio as Lana Del Rey which he admitted “was an awesome and inspiring experience.” Working nearby or collaborating with other artists isn’t anything new for Sivan who has previously worked with Zedd and band Broods on his new EP. In the future he says he’d love to work with Ollie from Years and Years.
Troye also discussed Taylor Swift and her views on streaming music.
“I’m only just joining the music industry and it’s such a time of unrest and no one really knows what’s going on anymore and besides you don’t really make money from music sales these days. Artists make their money in other places.”
He also spoke passionately about other smaller artists who have yet to break into the mainstream claiming; “it’s a lot harder these days for the artist who doesn’t sell out stadiums or have only a few thousand followers.”
That’s not a problem Sivan is going to face anytime soon though. With massive celebrity backing, not to mention the support and respect from the international LGBTQ* community, things for Troye Sivan are undoubtedly about to get WILD.